Why invest in an online funnel and harness the power of the pixel to grow your business?
Updated: Nov 7, 2020
Harnessing the power of the Facebook pixel can provide your business with an 'always on' lead or revenue stream and provides great return on investment for your digital advertising spend.
The power of Social Media advertising in current times can be compared to the growth opportunities TV provided to brands in the 1960s.
However, now, with Facebook's incredibly powerful targeting capability, there's never been a time in history where reaching your target market through advertising has been so affordable.
Today's consumer can be reached via the 'tiny TV' in their pockets, their smartphone.
ATTRACT, ENGAGE & CONVERT
In March 2020 there are nearly 3 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month.
Plus nearly 75 per cent of high-income earners use Facebook which once again makes Facebook a fantastic advertising platform in your overall advertising mix.
What gives the Facebook social media ads platform a bright future is that there are 90 million business pages with only 7 million advertisers. Only 13% of businesses with a Facebook profile are currently advertising to over 3 billion monthly users!
The ads platform accessed via Facebook Business Manager is like the new TV. It provides a cost-effective way to get in front of large numbers of your desired audience and with the most advanced targeting and machine learning available to date, there is minimal wastage compared to traditional broadcast mediums.
5.5%. That’s how many of your brand’s followers you can expect to reach at best with your organic posts on Social Media.
How can you make sales, bookings, inspire visitation and grow your email list if you can't get in front of potential purchasers?
The reality is … If no one knows about you or is not reminded about you often, it's impossible.
INSTALL A TRACKING PIXEL TO YOUR WEBSITE
By using the Facebook Pixel...with a strategy...you can reach people through dynamic pixel audiences and re-targeting.
Set the pixel up on your website and connect it to your Facebook account and you’ll begin to build up powerful targeting connections.
You get to show up inside messenger, the newsfeed, Instagram and even other websites around the web for just a few dollars a day.
When you reach your audience at that level, you become top of mind in their feeds, build authority and convert browsers into buyers with ease.
The Facebook pixel can track data from anyone who's visited your site in the last 180 days.
Or anyone who has engaged with your brand online.
Why you should care...
The pixel also knows about the audiences engaging and buying from your competitors.
About audiences searching for online…
Since May 2017, the pixel operates just like Google Search using schema data as part of its targeting capabilities.
Running hyper-targeted ads to find the right people at the right time and speak to them with the right message can build your brand and drive traffic and sales
Coupled with SEO and Google Ads, a pixel ad funnel marketing strategy compliments best practice digital marketing strategies and will acheive you impacful results.