Why am I not receiving online bookings?
Updated: Nov 7, 2020
I've really enjoyed working with a client in the beauty and skin clinic industry recently.
I completed a user experience audit of their website. I looked at the online path to completing a booking and quickly discovered that the path was confusing for the customer. And the website was full of broken links.
After taking the time to streamline the path to make a booking and fixing up all broken links, something amazing happened! Online bookings started to flood in.
We also reduced the steps a customer needed to go through to the shortest amount of clicks possible.
When was the last time you reviewed your path to purchase?
When was the last time you made a booking on your own site?
What's the process a visitor goes through to contact you online? Is this quick and enjoyable and do you have an adequate customer service system in place to respond to these queries as fast as possible?
It could be a quick win for you to optimise these processes in making it easy and painfree for your customers to contact and interact with you.
You can consider using automated technology such as Chatbots and stepped question and answer forms if you find there's a common pattern to your customer queries.