What is Conversational Marketing?
Updated: Aug 31
All the major browsers are now blocking third party cookies, which means that your website will no longer be able to identify what users have visited it before. To counteract this, effective marketing strategy right now has a renewed focus on leveraging below the line strategies with first party data and brands are investing in conversational marketing strategies harnessing Messenger and ManyChat for list building. If you want to maintain or grow your sales this year, you must be adding these types of strategies into your digital marketing plan before Christmas 2021!
A conversational marketing strategy can help you by: Collecting data on customers across three channels – messenger, SMS and email — it will make your site more user-friendly and allow you to convert visitors into sales.
Why do you need conversational marketing? The simple answer is that in the next few years, first party data will be limited to just one channel. And if you want to maintain or grow your sales this year, you must be adding these types of strategies into your digital marketing plan before Christmas 2021!
The common messenger platforms are Facebook Messenger, WeChat, and Kik. A conversational marketing strategy can help you by:
Collecting data on customers across three channels – messenger, SMS and email — it will make your site more user-friendly and allow you to convert visitors into sales.
Why? Because you will be able to identify which channels your customers prefer for communications so you can offer the right message in the appropriate channel. Adding conversational marketing into your digital strategy could have a dramatic effect on sales this year, and beyond!
Plus give your customers an advanced post purchase experience by offering 24/7 customer service, real time shipping updates, opportunity to provide feedback and reviews on you products, enter competitions or take quizzes for future discount codes and gather you user generated content in an automated fashion.
What else can the Messenger solution for Shopify stores do?
Save on customer service staff costs by increasingly utilizing this one channel to serve your customer's queries with automation and ai.
With the ability to interact with your customers through a chat interface on their mobile phone or tablet device, there will be less friction to drive them back to your site and increase conversions.
But most importantly, conversational marketing gives you easier access to new instant channels of communication from where you can get valuable insights about what interests your customers by using advanced segmentation tools such as Klaviyo email segmentations to market to your first party list at a later stage.
Sending more targeted messages to your customers will increase the chances you'll be able to drive a conversion from them.
So, take advantage of this opportunity and start adding conversational marketing into your marketing plan today!
Remember: It's not just about sending out more messages, it's about sending out relevant and personalised marketing messages that surprise and delight your customers and turn them into raving fans.
There are many different channels of communication available to you, so choose the ones that suit your needs and work out how best you can integrate them into your marketing strategy.