What is Digital Marketing for new to online businesses?
Updated: Nov 7, 2020
Simply put, Digital Marketing is how you market, promote and advertise your business online. This form of marketing uses tools that will reach customers when they are using their computers, laptops, mobile phone and other electronic devices.
Digital marketing is a great way to create awareness of your brand, start a conversation, build a database of loyal customers, engage with your audience, target a new audience, generate leads, advertise your product or service, drive sales, and allows you to track all of your activity.
As career marketing professionals with over 18 years of hands-on traditional marketing experience, our team here at King Pixel understand the importance of an overall business strategy and how your marketing strategy fits into your marketing mix – Digital marketing should be a part of every marketing strategy.
Digital Marketing uses similar strategies as traditional marketing, that is engineered to the way people use computers and the internet. People are consuming information faster than ever before, so it’s important for businesses to create content that is disruptive and compelling enough to make stop, think and engage.
Our top Digital Marketing recommendations to get started on are:
1) Social Media Marketing:
There are literally billions of people using social media platforms regularly. Nearly one in four people in the world have a Facebook account. Social Media Marketing is creating compelling content that entices people to engage, comment and share. Social Media Marketing is a great way to build consumer trust and loyalty that can be used to ultimately drive sales. Some of the most popular social media platforms are:
- TikTok Social Media Marketing is extremely powerful. Utilising both organic and paid forms of social media allows businesses to target multiple demographics and tailor specific messages to target an individual’s needs.
2) Email Marketing:
Email Marketing is another effective Digital Marketing tactic that allows you to re-engage with your audience over and over again. Using a subscriber database of existing customers, emails are sent out to segmented audiences, depending on their interests. It’s a great way for businesses to connect with their audiences and create awareness of a new product or service, an upcoming event, or to drive people directly to a website to increase sales. Email Marketing allows businesses to monitor and track open rates, click-through-rates and engagement rates, which will help to establish what your customers want.
3) Search Engine Optimisation (SEO):
Search Engine Optimisation (SEO) is how your website ranks on search engine results. If your business has a website, then it’s important that your website is visible and that customers can find you.
Search engines, such as Google use algorithms that crawl websites across the internet and analyses the information that determines what pages are shown to a customer an in what order those search results appear.
SEO is a fundamental part of any digital marketing strategy as a website that ranks higher in a search engine will have greater visibility. Search is considered a primary source of any website digital traffic, so if your website ranks higher than your competitors, then your website will get more visitors, which will result in more sales.